• We offer both Quantitative research (using surveys and numerical analysis for reliable data) and Qualitative research (using interviews and focus groups for in-depth understanding).
• We deliver appropriate insights using modern research methods, including targeted participant recruitment, secure online platforms, and skilled moderation and interviewing (online or in-person).
• Our services cover the full research cycle: tailored data collection; comprehensive analysis (including statistical analysis - descriptive, inferential, modelling - and qualitative analysis - thematic, coding, interpretation).
• Contact us to discuss your research goals; we create customised solutions for academic, business, and organisational needs to help you succeed.

iFeedback employs a range of tailored data collection methods with national coverage across South Africa. Our key approaches include:

• Online: Distributed electronically via email, social media campaigns, and online advertising.
• Face-To-Face Interviews: conducted in person using digital tablets (Computer-Assisted) or traditional paper questionnaires.
• Telephonic Interviews: Structured interviews conducted over the phone (CATI - Computer-Assisted Telephone Interviewing).
• Qualitative Research: Gathering in-depth insights through individual interviews and focus group discussions.

Yes, iFeedback offers a range of consulting services to help businesses with strategic planning and development. This includes assisting in the creation of robust business cases to justify investments and projects. We also provide expertise in integrating Environmental, Social, and Governance (ESG) strategies into your business operations, which is increasingly important for long-term sustainability. Our goal is to provide data-driven insights and practical solutions tailored to your specific business needs.

iFeedback offers employee survey analysis services to help organisations understand their workforce's perceptions and attitudes. By collecting and analysing employee feedback, you can gain valuable insights into satisfaction levels, engagement drivers, and areas for improvement. This can lead to a more positive and productive work environment. Our service covers the entire process, from survey design to actionable recommendations.

Conducting an online survey with iFeedback involves a collaborative and systematic process. We start with a consultation to understand your research goals and target audience. Our experts then design clear and unbiased survey questions and use the iFeedback platform for the best results. We handle the deployment and monitoring of the survey and provide comprehensive reports with data analysis and actionable insights.

• Ifeedback provides specialised support for academic research projects.
• We can assist with research design and methodology consultation (both quantitative and qualitative) with an emphasis on data collection services.
• Our goal is to help you conduct high-quality and impactful research while adhering to academic standards and the appropriate university ethics guidelines.
• We abide by the SAMRA guidelines when working with students.
• Utilising our 15+ years of experience with University Studies, we provide the expertise you need for optimal research support and reliable results.

Online survey response rates vary significantly, typically ranging from 4% to 30%. Additionally, it's often noted that survey response rates have generally decreased post-COVID, potentially influenced by factors like the shift towards remote work culture. The actual rate depends heavily on the audience and survey specifics. For example, employee surveys often yield higher rates (around 30%), while research using external contact lists might achieve 5% or less. Customer satisfaction surveys average about 10%.
Several key factors influence these rates, including:

• The relationship respondents have with your organisation.
• The quality and accuracy of the contact database.
• Guarantees of anonymity or confidentiality.
• Survey length, timing (e.g., post-service), and use of incentives.
• Personalised invitations and reminders.
• Management support (especially for employee surveys).

iFeedback uses its expertise to design surveys that consider these factors, aiming to maximise response rates and gather valuable data for your project.

• We are committed to ensuring the quality and accuracy of all collected data.
• Rigorous Protocols: We implement careful survey design, use trained qualitative interviewers, perform thorough data cleaning, and apply appropriate statistical/analytical methods, and meticulous approval processes are implemented at every step of the way, such as research instrument finalisation.
• Internal Review: Dedicated internal quality control processes ensure continuous oversight by reviewing both data collection procedures and analytical work throughout every stage of the research.

• We uphold the highest standards of integrity and objectivity in all research and consulting.
• Research: We adhere to ethical guidelines regarding informed consent, data privacy, confidentiality, and voluntary participation. We ensure unbiased survey design and respectful qualitative environments.
• Consulting: We maintain strict client confidentiality, avoid conflicts of interest, and always prioritise our clients' best interests in our recommendations.
• Our ethical foundation ensures we are a trusted research and consulting partner.

The costs and timelines for our research and consulting services vary depending on the specific project's scope, complexity, and requirements. We recommend contacting us for an initial consultation to discuss your needs in detail. Following this discussion, we will provide you with a customised proposal outlining the project timeline and associated costs, ensuring transparency and competitive pricing.